BCB Banking App
BCB Banking App
BCB Banking App
Overview
During the process of examining the objectives of the business and extracting the details of the features to be implemented, we created a brand identity from scratch and designed an application.
During the process of examining the objectives of the business and extracting the details of the features to be implemented, we created a brand identity from scratch and designed an application.
Timeline
Apr - Jun 2019
Apr - Jun 2019
UX / UI Design
UX / UI Design
Category
Team
3
3
Context
Context
Context
For this project, we were tasked with working on money transfers. I prepared a semi-structured interview to cover the stages I will outline below and conducted interviews with 25 participants. I organized the findings based on the participants' mediums, actions, thoughts, experiences, and needs.
For this project, we were tasked with working on money transfers. I prepared a semi-structured interview to cover the stages I will outline below and conducted interviews with 25 participants. I organized the findings based on the participants' mediums, actions, thoughts, experiences, and needs.
For this project, we were tasked with working on money transfers. I prepared a semi-structured interview to cover the stages I will outline below and conducted interviews with 25 participants. I organized the findings based on the participants' mediums, actions, thoughts, experiences, and needs.
The brief asked for a brand identity and a banking app built around a set of required features. Standard, until we looked at who was using it. We built three personas from the target users and researched each one separately:
The brief asked for a brand identity and a banking app built around a set of required features. Standard, until we looked at who was using it. We built three personas from the target users and researched each one separately:
The brief asked for a brand identity and a banking app built around a set of required features. Standard, until we looked at who was using it. We built three personas from the target users and researched each one separately:
Jane, 24
Jane, 24
Part-time work, student, holds exchange accounts. Opens the app to check currency rates and send money to friends.
Part-time work, student, holds exchange accounts. Opens the app to check currency rates and send money to friends.
Dean, 28
Dean, 28
Private sector, curious about stocks, chasing news he can't keep up with.
Private sector, curious about stocks, chasing news he can't keep up with.
John, 31
John, 31
Expert money manager, uses digital and traditional banking, transfers and exchanges regularly.
Expert money manager, uses digital and traditional banking, transfers and exchanges regularly.
Research
Research
Research
I mapped the full journey for one high-stakes case: sending money to a friend abroad.
The interesting part wasn't the transaction, it was the anxiety around it. Confidence rose when the user learned how to send, dropped during the routine steps, and dropped again after sending while waiting to hear it arrived.
I mapped the full journey for one high-stakes case: sending money to a friend abroad.
The interesting part wasn't the transaction, it was the anxiety around it. Confidence rose when the user learned how to send, dropped during the routine steps, and dropped again after sending while waiting to hear it arrived.
I mapped the full journey for one high-stakes case: sending money to a friend abroad.
The interesting part wasn't the transaction, it was the anxiety around it. Confidence rose when the user learned how to send, dropped during the routine steps, and dropped again after sending while waiting to hear it arrived.
Key Design Moments
Key Design Moments
Key Design Moments
01
01
01
Designing the home around whoever is holding the phone
Designing the home around whoever is holding the phone
Designing the home around whoever is holding the phone
We ran a lotus blossom session to generate a function list. Twenty-odd features across cards, transfers, exchange, investments, news, subscriptions. The obvious move is to fit them all in a menu.
We ran a lotus blossom session to generate a function list. Twenty-odd features across cards, transfers, exchange, investments, news, subscriptions. The obvious move is to fit them all in a menu.
We ran a lotus blossom session to generate a function list. Twenty-odd features across cards, transfers, exchange, investments, news, subscriptions. The obvious move is to fit them all in a menu.
Instead we set the strategy statement as: how might we enable people to easily reach the financial feature they use most?
Instead we set the strategy statement as: how might we enable people to easily reach the financial feature they use most?
Instead we set the strategy statement as: how might we enable people to easily reach the financial feature they use most?
That turned the home screen into a stack of modules the user arranges, rather than a fixed dashboard. Jane's opens on exchange. John's opens on his portfolio.
That turned the home screen into a stack of modules the user arranges, rather than a fixed dashboard. Jane's opens on exchange. John's opens on his portfolio.
That turned the home screen into a stack of modules the user arranges, rather than a fixed dashboard. Jane's opens on exchange. John's opens on his portfolio.
02
02
02
Four ways to send money, one flow
Four ways to send money, one flow
Four ways to send money, one flow
Transfers don't have one starting point. You send to a saved friend, between your own accounts, to a new IBAN, or to a foreign account that needs SWIFT and a country. Most banking apps treat these as separate screens and make you pick correctly at the start.
Transfers don't have one starting point. You send to a saved friend, between your own accounts, to a new IBAN, or to a foreign account that needs SWIFT and a country. Most banking apps treat these as separate screens and make you pick correctly at the start.
Transfers don't have one starting point. You send to a saved friend, between your own accounts, to a new IBAN, or to a foreign account that needs SWIFT and a country. Most banking apps treat these as separate screens and make you pick correctly at the start.
We built one flow that branches after the amount, so the user doesn't have to classify their own transaction before they begin.
We built one flow that branches after the amount, so the user doesn't have to classify their own transaction before they begin.
We built one flow that branches after the amount, so the user doesn't have to classify their own transaction before they begin.
